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Poster · Reference

Poster: Woman driving a convertible, split with her legs on an exercise bike

This is a visual gag in two parts. The top half is a sunlit studio composite of a woman in sunglasses and a gingham shirt, hair blown back, holding a takeaway coffee and gripping the wheel of an open-top car against a blue sky with a city skyline. The bottom half cuts to a flat magenta-pink backdrop where her camo-legging legs and sneakers pedal a grey stationary bike, suggesting her commute is a workout. Crisp commercial lighting, saturated colour and heavy negative space let the joke land with almost no copy.

Reference image for inspiration. Editable source files are not included.