Overhead view of kids playing with toys, woven through giant headline type

Reference found on Pinterest, saved by waleed ghanem. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Overhead view of kids playing with toys, woven through giant headline type

The background is clean off-white fading to pale mint, with soft green quarter-circles in opposite corners. Cut-out children in bright clothes are shot from above, playing with toy cars, block stacks and teddy bears, and they cast soft drop shadows. Tiny toy cars are scattered toward the edges. The depth interplay between the kids and the headline letters creates the focal point, in a bright, airy, playful finish.

Palette

#f6f8e2
#e4e8d4
#dceaa8
#c2c5ae
#a5c247
#8f9067

Layout: A giant condensed headline spans the upper-middle, with overhead photos of children placed both over and behind the letters for depth, and a script 'happy' sits above-left. A centred two-line tagline sits below with plenty of negative space, and the logo, social icons and handle form a footer divided by thin rules.
Typography: Heavy condensed lime-green sans caps for the headline with a thin handwritten script accent; a light geometric sans for the tagline, with a bold green highlight word.

photographic
typographic
minimal
bright
toy cars
building blocks
teddy bears
overhead kids at play
soft green circles
joyful
playful
fresh

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Overhead view of kids playing with toys, woven through giant headline type.
- Look and feel: The background is clean off-white fading to pale mint, with soft green quarter-circles in opposite corners. Cut-out children in bright clothes are shot from above, playing with toy cars, block stacks and teddy bears, and they cast soft drop shadows. Tiny toy cars are scattered toward the edges. The depth interplay between the kids and the headline letters creates the focal point, in a bright, airy, playful finish.
- Layout: A giant condensed headline spans the upper-middle, with overhead photos of children placed both over and behind the letters for depth, and a script 'happy' sits above-left. A centred two-line tagline sits below with plenty of negative space, and the logo, social icons and handle form a footer divided by thin rules.
- Typography: Heavy condensed lime-green sans caps for the headline with a thin handwritten script accent; a light geometric sans for the tagline, with a bold green highlight word.
- Colours: #f6f8e2, #e4e8d4, #dceaa8, #c2c5ae, #a5c247, #8f9067 (background #f6f8e2, text #8f9067, accent #a5c247).
- Mood and details: joyful, playful, fresh, toy cars, building blocks, teddy bears, overhead kids at play, soft green circles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3940718421018034-fb7267a24127.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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