Staircase line spelling WAITING rising from 2023 to 2024

Reference found on Pinterest, saved by Rishi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Story · Reference

Staircase line spelling WAITING rising from 2023 to 2024

Plain light grey background with a single hand-drawn-feel black line forming a staircase, one letter perched on each step. Orange accents highlight the key numbers and greeting while charcoal carries secondary text. Flat, ink-like and airy with no gradients or photography.

Palette

#edefee
#d7dad9
#babbbb

Layout: A thin black line runs across the middle, climbing a staircase from a lower left ledge labeled with the old year to a higher right ledge with the new year; greeting and wordmark sit centered below, leaving generous empty space top and bottom.
Typography: Bold geometric sans caps in charcoal and orange, with italic bold orange numerals; custom geometric wordmark.

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Design an original New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Staircase line spelling WAITING rising from 2023 to 2024.
- Look and feel: Plain light grey background with a single hand-drawn-feel black line forming a staircase, one letter perched on each step. Orange accents highlight the key numbers and greeting while charcoal carries secondary text. Flat, ink-like and airy with no gradients or photography.
- Layout: A thin black line runs across the middle, climbing a staircase from a lower left ledge labeled with the old year to a higher right ledge with the new year; greeting and wordmark sit centered below, leaving generous empty space top and bottom.
- Typography: Bold geometric sans caps in charcoal and orange, with italic bold orange numerals; custom geometric wordmark.
- Colours: #edefee, #d7dad9, #babbbb (background #edefee, text #babbbb, accent #babbbb).
- Mood and details: motivational, clean, optimistic, line-drawn staircase, letters on steps, year numerals.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/393994667423887608-454c261a5ba0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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