Smiling Gandhi portrait with a double-exposed archival crowd inside his shawl

Reference found on Pinterest, saved by Angel Perez Barba. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Gandhi Jayanti · Carousel · Reference

Smiling Gandhi portrait with a double-exposed archival crowd inside his shawl

The background is a pale grey textured canvas with a subtle grain. A black-and-white portrait wrapped in a white shawl holds the centre, and his body is double-exposed with a historic photo of a march crowd. Misty mountain ranges fade in at the sides of the bottom edge. Colour appears only in the tricolour-painted display letters, which keeps the look archival and monochrome.

Palette

#e8e7e7
#c4c4c2
#a9a9a7
#6f706e
#8c8c8b
#525352

Layout: The small logo sits top-left. The greeting is stacked and centred at the top: tracked 'HAPPY', huge 'GANDHI' and a script word overlapping it. A central half-length portrait fills the lower two-thirds, fading into mountains and a crowd.
Typography: Widely tracked thin sans caps above bold rounded display caps filled with a saffron-white-green watercolour texture; a thin monoline script overlaps the caps.

photographic
collage
typographic
tricolour lettering
archival crowd photo
misty mountains
khadi shawl
nostalgic
reverent
patriotic

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Design an original Gandhi Jayanti Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 2 slides that share one style.

Art direction to follow:
- The idea: Smiling Gandhi portrait with a double-exposed archival crowd inside his shawl.
- Look and feel: The background is a pale grey textured canvas with a subtle grain. A black-and-white portrait wrapped in a white shawl holds the centre, and his body is double-exposed with a historic photo of a march crowd. Misty mountain ranges fade in at the sides of the bottom edge. Colour appears only in the tricolour-painted display letters, which keeps the look archival and monochrome.
- Layout: The small logo sits top-left. The greeting is stacked and centred at the top: tracked 'HAPPY', huge 'GANDHI' and a script word overlapping it. A central half-length portrait fills the lower two-thirds, fading into mountains and a crowd.
- Typography: Widely tracked thin sans caps above bold rounded display caps filled with a saffron-white-green watercolour texture; a thin monoline script overlaps the caps.
- Colours: #e8e7e7, #c4c4c2, #a9a9a7, #6f706e, #8c8c8b, #525352 (background #e8e7e7, text #525352, accent #525352).
- Mood and details: nostalgic, reverent, patriotic, tricolour lettering, archival crowd photo, misty mountains, khadi shawl.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/392516923792719989-01-59479c8bf865.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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