Zombie hand rising from a shoebox gripping a white chunky sneaker

Reference found on Pinterest, saved by Sandra Stockman. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Zombie hand rising from a shoebox gripping a white chunky sneaker

Night graveyard scene with gothic chapel silhouettes, tombstones and misty grass under a glowing full moon, in a desaturated blue-grey palette. The bright white sneaker is the focal point, lit crisply against the gloom. A grey, rotting zombie hand bursts from a navy shoebox set in the dirt like a coffin. Film grain and a slight VHS texture give it a cinematic horror-poster finish.

Palette

#161820
#1d252f
#2c3641
#3d4b57
#c2d3db
#98b2c1

Layout: A dark shoebox runs across the lower third like a grave, with a decayed hand rising from it to hold the sneaker at centre. A full moon sits top-centre behind, and a small logo sits on the box's bottom-left corner.
Typography: No display type; only the brand's blocky sans logo mark.

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photographic
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tombstones
gothic church
shoebox
eerie
dramatic
bold

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Zombie hand rising from a shoebox gripping a white chunky sneaker.
- Look and feel: Night graveyard scene with gothic chapel silhouettes, tombstones and misty grass under a glowing full moon, in a desaturated blue-grey palette. The bright white sneaker is the focal point, lit crisply against the gloom. A grey, rotting zombie hand bursts from a navy shoebox set in the dirt like a coffin. Film grain and a slight VHS texture give it a cinematic horror-poster finish.
- Layout: A dark shoebox runs across the lower third like a grave, with a decayed hand rising from it to hold the sneaker at centre. A full moon sits top-centre behind, and a small logo sits on the box's bottom-left corner.
- Typography: No display type; only the brand's blocky sans logo mark.
- Colours: #161820, #1d252f, #2c3641, #3d4b57, #c2d3db, #98b2c1 (background #1d252f, text #c2d3db, accent #c2d3db).
- Mood and details: eerie, dramatic, bold, full moon, graveyard, zombie hand, tombstones, gothic church, shoebox.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/391461392633148467-eea8098a8d8a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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