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New Year · Instagram post · Reference
New Year Instagram post: Bold 365 numerals built into a construction site with crane and excavator
The background is a textured off-white concrete-paper surface in flat, even light. Oversized black 3D numerals act as the focal point, and thin black line-art construction machinery is woven into them: a crane beside the first digit, steel rebar poking out of the last digit and an excavator scooping at the end. The palette is almost monochrome, with only a gold logo and multicolour sub-brand lettering as accents. The finish is clean and graphic, with a witty visual metaphor.
Reference image for inspiration. Editable source files are not included.
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