Gold brushstroke Arabic calligraphy wrapping around a black plate that forms a crescent

Reference found on Pinterest, saved by Nesma Elbattat. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Ramadan · Poster · Reference

Gold brushstroke Arabic calligraphy wrapping around a black plate that forms a crescent

A deep black night sky shades into indigo and violet at the bottom, with a few sparkling white stars. Huge textured gold-leaf brushstrokes of Arabic calligraphy curl around a matte black plate. A cool teal rim light on the plate turns it into a crescent moon. A thin gold border and plenty of dark negative space give it a premium print finish.

Palette

#000000
#253460
#020204
#455168
#0d0e13
#1b2434

Layout: Oversized gold calligraphy fills the upper two-thirds, centred on a black plate, with a small gold greeting at the top right. Headline and left-aligned body copy sit in the lower left, the logo sits at the bottom right, and a thin gold frame surrounds the whole poster.
Typography: Gold wide-tracked geometric sans caps for the headline and greeting; small white humanist sans for the body; the logo uses a serif wordmark with Arabic script.

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Design an original Ramadan poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1570 px (same shape as the reference).

Art direction to follow:
- The idea: Gold brushstroke Arabic calligraphy wrapping around a black plate that forms a crescent.
- Look and feel: A deep black night sky shades into indigo and violet at the bottom, with a few sparkling white stars. Huge textured gold-leaf brushstrokes of Arabic calligraphy curl around a matte black plate. A cool teal rim light on the plate turns it into a crescent moon. A thin gold border and plenty of dark negative space give it a premium print finish.
- Layout: Oversized gold calligraphy fills the upper two-thirds, centred on a black plate, with a small gold greeting at the top right. Headline and left-aligned body copy sit in the lower left, the logo sits at the bottom right, and a thin gold frame surrounds the whole poster.
- Typography: Gold wide-tracked geometric sans caps for the headline and greeting; small white humanist sans for the body; the logo uses a serif wordmark with Arabic script.
- Colours: #000000, #253460, #020204, #455168, #0d0e13, #1b2434 (background #253460, text #000000, accent #000000).
- Mood and details: elegant, serene, premium, arabic calligraphy, gold brushstroke, black plate as crescent, stars, night sky, gold border.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/389420699053790485-e5ecafe58814.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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