Zombie hand rising from a grave holding a smartphone that shows a restaurant menu site

Reference found on Pinterest, saved by Andres Tapias. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Zombie hand rising from a grave holding a smartphone that shows a restaurant menu site

Murky olive-brown stormy night sky with a hazy moon behind the phone, bare branches, rain streaks and silhouetted grave crosses in grass. A grey, decayed hand bursts from the soil holding up a brightly lit red phone screen, which is the colourful focal point. Orange accents link a hanging spider and a pumpkin letter. Cinematic photo-composite finish with heavy vignetting.

Palette

#302b16
#514829
#0d0d05
#6b5e38
#94865c
#020201

Layout: A zombie hand rises from a grave at the lower left and holds a phone up in the upper left. The bold headline sits right of centre in the lower half, with a thin orange rule and the brand logo below it. A thin orange line drops from the top right to a hanging spider.
Typography: Heavy rounded geometric sans in white with an orange accent word; one O replaced by a jack-o-lantern; orange sans logotype

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Zombie hand rising from a grave holding a smartphone that shows a restaurant menu site.
- Look and feel: Murky olive-brown stormy night sky with a hazy moon behind the phone, bare branches, rain streaks and silhouetted grave crosses in grass. A grey, decayed hand bursts from the soil holding up a brightly lit red phone screen, which is the colourful focal point. Orange accents link a hanging spider and a pumpkin letter. Cinematic photo-composite finish with heavy vignetting.
- Layout: A zombie hand rises from a grave at the lower left and holds a phone up in the upper left. The bold headline sits right of centre in the lower half, with a thin orange rule and the brand logo below it. A thin orange line drops from the top right to a hanging spider.
- Typography: Heavy rounded geometric sans in white with an orange accent word; one O replaced by a jack-o-lantern; orange sans logotype
- Colours: #302b16, #514829, #0d0d05, #6b5e38, #94865c, #020201 (background #0d0d05, text #94865c, accent #94865c).
- Mood and details: spooky, witty, dramatic, zombie hand, graveyard cross, bare trees, spider, jack-o-lantern, full moon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/38773246786940707-8c4376a2a0b9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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