Glossy vampire lips dripping red above an upside-down ketchup bottle

Reference found on Pinterest, saved by Sheri L.. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Glossy vampire lips dripping red above an upside-down ketchup bottle

A soft pink radial gradient background, lighter in the centre. Glossy vector-style red lips with white fangs let a single red drip fall, implying that the blood is ketchup. A photoreal upside-down squeeze bottle sits at the bottom with small red puddles beside it. The red and pink palette stays clean and flat, with the joke carried by the visual pun.

Palette

#f7cacf
#f2abb3
#fce9ea
#d01c23
#df6263
#982526

Layout: The vampire mouth sits at the top centre, and the greeting is centred at mid-height in generous negative space. An inverted ketchup bottle with small splatters sits at the bottom centre, so the layout reads vertically.
Typography: Bold geometric sans in red, in sentence case.

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illustrated
minimal
playful
vampire lips
fangs
dripping blood
ketchup bottle
splatter
witty
playful
cheeky

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Glossy vampire lips dripping red above an upside-down ketchup bottle.
- Look and feel: A soft pink radial gradient background, lighter in the centre. Glossy vector-style red lips with white fangs let a single red drip fall, implying that the blood is ketchup. A photoreal upside-down squeeze bottle sits at the bottom with small red puddles beside it. The red and pink palette stays clean and flat, with the joke carried by the visual pun.
- Layout: The vampire mouth sits at the top centre, and the greeting is centred at mid-height in generous negative space. An inverted ketchup bottle with small splatters sits at the bottom centre, so the layout reads vertically.
- Typography: Bold geometric sans in red, in sentence case.
- Colours: #f7cacf, #f2abb3, #fce9ea, #d01c23, #df6263, #982526 (background #f2abb3, text #982526, accent #d01c23).
- Mood and details: witty, playful, cheeky, vampire lips, fangs, dripping blood, ketchup bottle, splatter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/386605949275897980-b996527ede56.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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