Flat lay of body care products and candles on a bed of pastel speckled Easter eggs

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Easter · Email design · Reference

Flat lay of body care products and candles on a bed of pastel speckled Easter eggs

The top-down photograph is shot against a sky-blue backdrop with a peach strip at the bottom edge. It is packed with teal, aqua, lilac and grey speckled eggs, some with blue gingham patterns or gold-leaf patches. Crisp, bright lighting casts short shadows across a lotion tube, a shower gel, a floral Easter candle, a bunny-shaped wallflower plug and a fluffy toy bunny. The palette is cool pastel with small gold accents, giving the page a fresh spring retail feel.

Palette

#c8e2f0
#659bb2
#a3b5be
#76737e
#eaecef
#2c5a7c

Layout: A large two-line headline is centered at the top with a short centered paragraph below it. The lower two-thirds is a dense overhead flat lay of eggs with the products scattered across it.
Typography: Wide, high-contrast serif caps in white with a gold offset shadow for the headline; small white sans for the body.

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speckled eggs
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gold leaf eggs
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candle
body care products
fresh
playful
spring

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Design an original Easter email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide. Make 2 slides that share one style.

Art direction to follow:
- The idea: Flat lay of body care products and candles on a bed of pastel speckled Easter eggs.
- Look and feel: The top-down photograph is shot against a sky-blue backdrop with a peach strip at the bottom edge. It is packed with teal, aqua, lilac and grey speckled eggs, some with blue gingham patterns or gold-leaf patches. Crisp, bright lighting casts short shadows across a lotion tube, a shower gel, a floral Easter candle, a bunny-shaped wallflower plug and a fluffy toy bunny. The palette is cool pastel with small gold accents, giving the page a fresh spring retail feel.
- Layout: A large two-line headline is centered at the top with a short centered paragraph below it. The lower two-thirds is a dense overhead flat lay of eggs with the products scattered across it.
- Typography: Wide, high-contrast serif caps in white with a gold offset shadow for the headline; small white sans for the body.
- Colours: #c8e2f0, #659bb2, #a3b5be, #76737e, #eaecef, #2c5a7c (background #c8e2f0, text #2c5a7c, accent #659bb2).
- Mood and details: fresh, playful, spring, speckled eggs, gingham eggs, gold leaf eggs, plush bunny, candle, body care products.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/38632509296916143-01-cb79d3137df7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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