red hardcover book transformed into a watering can pouring letters

Reference found on Pinterest, saved by María Romero Barbero. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

red hardcover book transformed into a watering can pouring letters

Clean off-white background with a single photographic red cloth-bound book fused with a handle and spout, tilted as if watering. Tiny grey mixed-case letters sprinkle from the rose in a curving trail like water droplets. Soft studio lighting with subtle shadow gives a crisp product finish. Red is the sole accent, echoed in the italic name.

Palette

#eef3f3
#ad1124
#d3c4be
#e23846

Layout: The red book-can floats in the upper centre with a stream of scattered letters arcing down the left side; centered title block sits mid-page with sponsor logos in a row along the bottom, surrounded by generous white space.
Typography: Spaced serif caps for the title, regular serif lowercase subline, and a large red italic serif for the campaign name.

All creative ads for schools and coaching institutes, NGOs and nonprofits, bookstores and publishers

minimal
photographic
typographic
red book as watering can
falling letters
white space
clever
nurturing
elegant

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1536 px (same shape as the reference).

Art direction to follow:
- The idea: red hardcover book transformed into a watering can pouring letters.
- Look and feel: Clean off-white background with a single photographic red cloth-bound book fused with a handle and spout, tilted as if watering. Tiny grey mixed-case letters sprinkle from the rose in a curving trail like water droplets. Soft studio lighting with subtle shadow gives a crisp product finish. Red is the sole accent, echoed in the italic name.
- Layout: The red book-can floats in the upper centre with a stream of scattered letters arcing down the left side; centered title block sits mid-page with sponsor logos in a row along the bottom, surrounded by generous white space.
- Typography: Spaced serif caps for the title, regular serif lowercase subline, and a large red italic serif for the campaign name.
- Colours: #eef3f3, #ad1124, #d3c4be, #e23846 (background #eef3f3, text #ad1124, accent #e23846).
- Mood and details: clever, nurturing, elegant, red book as watering can, falling letters, white space.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/38280665579652577-f608df7a0972.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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