Artisan building the straw frame of a ten-armed Durga idol

Reference found on Pinterest, saved by Jayeeta Chatterjee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Durga Puja · Instagram post · Reference

Artisan building the straw frame of a ten-armed Durga idol

A documentary photo of a worker in a striped t-shirt binding the straw skeleton of a multi-armed idol onto bamboo scaffolding, in warm natural light. It is collaged with torn-paper layers of black grunge texture and aged paper printed with faded handwritten Bengali script. Red brush strokes, a red circle and stylised Durga eyes with a third-eye tilak add ritual accents. The finish is a tactile, earthy editorial look in black, beige, straw gold and vermilion.

Palette

#16120c
#644327
#3c2816
#aa7d4d
#8b6038
#c09767

Layout: The photo of the artisan and straw idol fills the right side. The left column is a torn dark panel holding a large brush-script headline, a poetic verse and a yellow highlighted line. A torn beige manuscript panel at the bottom-left holds a verse, an illustrated set of Durga eyes and a red brush banner carrying the greeting.
Typography: White dry-brush Bengali calligraphy with a red sun dot and red swashes; a light Bengali sans for the verse; bold yellow and black Bengali sans for the highlighted lines.

photographic
collage
typographic
traditional
straw idol frame
bamboo scaffolding
durga eyes
red brush strokes
torn paper
bengali manuscript
anticipatory
artisanal
nostalgic

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Design an original Durga Puja Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Artisan building the straw frame of a ten-armed Durga idol.
- Look and feel: A documentary photo of a worker in a striped t-shirt binding the straw skeleton of a multi-armed idol onto bamboo scaffolding, in warm natural light. It is collaged with torn-paper layers of black grunge texture and aged paper printed with faded handwritten Bengali script. Red brush strokes, a red circle and stylised Durga eyes with a third-eye tilak add ritual accents. The finish is a tactile, earthy editorial look in black, beige, straw gold and vermilion.
- Layout: The photo of the artisan and straw idol fills the right side. The left column is a torn dark panel holding a large brush-script headline, a poetic verse and a yellow highlighted line. A torn beige manuscript panel at the bottom-left holds a verse, an illustrated set of Durga eyes and a red brush banner carrying the greeting.
- Typography: White dry-brush Bengali calligraphy with a red sun dot and red swashes; a light Bengali sans for the verse; bold yellow and black Bengali sans for the highlighted lines.
- Colours: #16120c, #644327, #3c2816, #aa7d4d, #8b6038, #c09767 (background #644327, text #c09767, accent #aa7d4d).
- Mood and details: anticipatory, artisanal, nostalgic, straw idol frame, bamboo scaffolding, durga eyes, red brush strokes, torn paper, bengali manuscript.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/382102349662806598-5f562ee8eaa1.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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