Father and baby from behind in matching Ctrl+C / Ctrl+V tees at a laptop

Reference found on Pinterest, saved by Michelle Ramirez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father and baby from behind in matching Ctrl+C / Ctrl+V tees at a laptop

A soft-lit living room photo fades into a white haze at the top to make room for the text. A father in a black tee and a baby in a white tee sit side by side on a jute rug in front of a laptop, and the copy-paste shortcuts on their backs make the joke. Muted neutral tones with a deep-red script accent, colourful stacking-ring toys on the right and a gentle, natural finish.

Palette

#f6f1ee
#000000
#795e4a
#e2d8d0
#140f0e
#4b3525

Layout: The logo sits top-left and the centred greeting and tagline fill the misty white top third. The rear-view photo of father and baby takes up the lower two-thirds, and the contact details run along the bottom corners.
Typography: Small spaced serif caps for 'Happy', a large deep-red brush script for 'Father's Day', and a clean geometric sans for the tagline

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father and baby from behind in matching Ctrl+C / Ctrl+V tees at a laptop.
- Look and feel: A soft-lit living room photo fades into a white haze at the top to make room for the text. A father in a black tee and a baby in a white tee sit side by side on a jute rug in front of a laptop, and the copy-paste shortcuts on their backs make the joke. Muted neutral tones with a deep-red script accent, colourful stacking-ring toys on the right and a gentle, natural finish.
- Layout: The logo sits top-left and the centred greeting and tagline fill the misty white top third. The rear-view photo of father and baby takes up the lower two-thirds, and the contact details run along the bottom corners.
- Typography: Small spaced serif caps for 'Happy', a large deep-red brush script for 'Father's Day', and a clean geometric sans for the tagline
- Colours: #f6f1ee, #000000, #795e4a, #e2d8d0, #140f0e, #4b3525 (background #f6f1ee, text #000000, accent #000000).
- Mood and details: warm, witty, tender, father and child, laptop, printed t-shirts, baby toys, cosy living room.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/380132024821973046-af46658f4107.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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