Santa's hand pulling back his red fur-trimmed sleeve to show a silver sports watch

Reference found on Pinterest, saved by Joan Piulachs. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Santa's hand pulling back his red fur-trimmed sleeve to show a silver sports watch

A grey-green studio gradient background with dramatic side lighting. A man's forearm in a red velvet Santa sleeve has its white fur cuff pushed back to reveal a silver analogue-digital sports watch. Red, white and steel make strong contrast, and the fur texture and metal shine are shown in crisp detail. A classic print-ad visual gag with a thin black footer.

Palette

#48534d
#9ca19d
#6e7b79
#2b2822
#641512
#100a08

Layout: The arm crosses the frame diagonally from the top left to the lower right, with the watch placed high near the centre as the focal point. A thin black strip at the bottom holds the logo and tagline, aligned right.
Typography: Bold serif caps for the logo; small italic serif for the tagline

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1469 px (same shape as the reference).

Art direction to follow:
- The idea: Santa's hand pulling back his red fur-trimmed sleeve to show a silver sports watch.
- Look and feel: A grey-green studio gradient background with dramatic side lighting. A man's forearm in a red velvet Santa sleeve has its white fur cuff pushed back to reveal a silver analogue-digital sports watch. Red, white and steel make strong contrast, and the fur texture and metal shine are shown in crisp detail. A classic print-ad visual gag with a thin black footer.
- Layout: The arm crosses the frame diagonally from the top left to the lower right, with the watch placed high near the centre as the focal point. A thin black strip at the bottom holds the logo and tagline, aligned right.
- Typography: Bold serif caps for the logo; small italic serif for the tagline
- Colours: #48534d, #9ca19d, #6e7b79, #2b2822, #641512, #100a08 (background #100a08, text #9ca19d, accent #641512).
- Mood and details: witty, confident, bold, santa sleeve, fur cuff, wristwatch.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3799980931669373-cb768d9ebf7b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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