Helmet whose chin strap is a beaded rakhi with pom-poms

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Raksha Bandhan · Instagram post · Reference

Helmet whose chin strap is a beaded rakhi with pom-poms

A pure white background with a glossy taupe helmet cut out in the centre, lit by a studio softbox that gives a crisp highlight. The chin strap is replaced by a pink and aqua beaded rakhi string ending in two magenta pom-poms, which is the visual pun and focal point. Otherwise it is fully minimal, with no decoration, like a print-ad concept in the Swiss style.

Palette

#fefdfe
#dcd8d8
#7d7767
#beb9b6
#9b9586

Layout: The headline is split into two centred lines around a centred product cutout on a white field: the first line above the helmet, the second below with a small parenthetical CTA. A swirl logo sits bottom-right, and there is generous negative space.
Typography: A dark grey condensed sans with a bold condensed caps emphasis on the key word, and a smaller condensed sans for the parenthetical line.

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minimal
photographic
typographic
helmet
rakhi
beaded strap
pom-poms
thoughtful
clever
protective

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Helmet whose chin strap is a beaded rakhi with pom-poms.
- Look and feel: A pure white background with a glossy taupe helmet cut out in the centre, lit by a studio softbox that gives a crisp highlight. The chin strap is replaced by a pink and aqua beaded rakhi string ending in two magenta pom-poms, which is the visual pun and focal point. Otherwise it is fully minimal, with no decoration, like a print-ad concept in the Swiss style.
- Layout: The headline is split into two centred lines around a centred product cutout on a white field: the first line above the helmet, the second below with a small parenthetical CTA. A swirl logo sits bottom-right, and there is generous negative space.
- Typography: A dark grey condensed sans with a bold condensed caps emphasis on the key word, and a smaller condensed sans for the parenthetical line.
- Colours: #fefdfe, #dcd8d8, #7d7767, #beb9b6, #9b9586 (background #fefdfe, text #7d7767, accent #7d7767).
- Mood and details: thoughtful, clever, protective, helmet, rakhi, beaded strap, pom-poms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3799980921688280-3c8ec309c9e7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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