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Holi · Instagram post · Reference

H2O2LI chemical-formula style Holi wordmark

The background is flat, pale grey paper with an even, shadowless finish. The hero word is set in cyan, green and magenta, with the O split between blue and green. It is styled like a chemical formula, with subscript twos and overline and underline bars. The design is restrained and conceptual, putting its water-saving message ahead of decoration.

Palette

#f7f8f7
#d1d2d4

Layout: The large coloured wordmark sits in the upper-middle, with a cultural logo top-left and a URL top-right. A two-line message is centred in the lower third, and the agency logo is centred at the bottom, leaving a lot of empty space.
Typography: Clean neo-grotesque sans for the wordmark, with subscript numerals and bar strokes; a light caps sans subline and a bold sans message line

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Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: H2O2LI chemical-formula style Holi wordmark.
- Look and feel: The background is flat, pale grey paper with an even, shadowless finish. The hero word is set in cyan, green and magenta, with the O split between blue and green. It is styled like a chemical formula, with subscript twos and overline and underline bars. The design is restrained and conceptual, putting its water-saving message ahead of decoration.
- Layout: The large coloured wordmark sits in the upper-middle, with a cultural logo top-left and a URL top-right. A two-line message is centred in the lower third, and the agency logo is centred at the bottom, leaving a lot of empty space.
- Typography: Clean neo-grotesque sans for the wordmark, with subscript numerals and bar strokes; a light caps sans subline and a bold sans message line
- Colours: #f7f8f7, #d1d2d4 (background #f7f8f7, text #d1d2d4, accent #d1d2d4).
- Mood and details: thoughtful, clean, playful, chemical formula wordplay, overline and underline bars.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3799980921242072-c8424428b5e6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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