Woman's shadow transforming into Durga on a lion

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Navratri · Instagram post · Reference

Woman's shadow transforming into Durga on a lion

The background is an off-white, subtly textured paper. All figures are flat mid-grey silhouettes, and soft diagonal cast shadows create the shadow-reveal concept. The only colour accent is a single red word, which keeps the palette restrained and elegant. The piece is a minimal, idea-led print-ad finish.

Palette

#f9f9f9
#d0cfcf
#b1afaf
#c1c0c0
#e5e4e4

Layout: Grey silhouettes of a man poking a woman sit centre-right, and her cast shadow rises into a larger multi-armed Durga-on-lion silhouette at the upper left. The centred copy stack, the greeting, and the agency logo are at the bottom, with a series logo top left and a URL top right, leaving generous white space.
Typography: Light, clean humanist sans in grey, with bold weight on key words and a red bold accent on the deity's name; small caps for the greeting

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Design an original Navratri Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Woman's shadow transforming into Durga on a lion.
- Look and feel: The background is an off-white, subtly textured paper. All figures are flat mid-grey silhouettes, and soft diagonal cast shadows create the shadow-reveal concept. The only colour accent is a single red word, which keeps the palette restrained and elegant. The piece is a minimal, idea-led print-ad finish.
- Layout: Grey silhouettes of a man poking a woman sit centre-right, and her cast shadow rises into a larger multi-armed Durga-on-lion silhouette at the upper left. The centred copy stack, the greeting, and the agency logo are at the bottom, with a series logo top left and a URL top right, leaving generous white space.
- Typography: Light, clean humanist sans in grey, with bold weight on key words and a red bold accent on the deity's name; small caps for the greeting
- Colours: #f9f9f9, #d0cfcf, #b1afaf, #c1c0c0, #e5e4e4 (background #f9f9f9, text #b1afaf, accent #b1afaf).
- Mood and details: empowering, witty, calm, durga silhouette, shadow play, lion, trishul, man and woman silhouettes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3799980921155507-5f542630d906.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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