Unlit clay diya with an X in place of the flame

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Diwali · Poster · Reference

Unlit clay diya with an X in place of the flame

Deep terracotta-red background with a soft radial glow at the centre. The focal point is a flat, shaded maroon clay diya with dotted rim bands and no flame; a bold rounded X hovers where the flame would be, a quiet visual pun for a cracker-free, noise-free festival. A fine yellow dashed border and a thin white sparkle divider add restrained detail. The finish is matte and minimal, with a concept-led ad-agency feel.

Palette

#99321f
#b33b22
#76271d
#b25e4d
#5b211c

Layout: Portrait poster framed by a thin dashed yellow border. A centred diya icon with an X mark above it sits just above the middle, a centred two-line message below it, then a thin divider with a sparkle and a script greeting. A small logo sits top right, with generous negative space all round.
Typography: Clean grotesque sans in white with the key phrase in caps; flowing brush-script accent for the greeting

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Design an original Diwali poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Unlit clay diya with an X in place of the flame.
- Look and feel: Deep terracotta-red background with a soft radial glow at the centre. The focal point is a flat, shaded maroon clay diya with dotted rim bands and no flame; a bold rounded X hovers where the flame would be, a quiet visual pun for a cracker-free, noise-free festival. A fine yellow dashed border and a thin white sparkle divider add restrained detail. The finish is matte and minimal, with a concept-led ad-agency feel.
- Layout: Portrait poster framed by a thin dashed yellow border. A centred diya icon with an X mark above it sits just above the middle, a centred two-line message below it, then a thin divider with a sparkle and a script greeting. A small logo sits top right, with generous negative space all round.
- Typography: Clean grotesque sans in white with the key phrase in caps; flowing brush-script accent for the greeting
- Colours: #99321f, #b33b22, #76271d, #b25e4d, #5b211c (background #99321f, text #5b211c, accent #b25e4d).
- Mood and details: calm, thoughtful, warm, diya, cross mark, dashed border.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3799980921150708-bd3107459bf6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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