Flat illustration of a woman under a sweeping red wide-brim hat

Reference found on Pinterest, saved by Anooplal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Poster · Reference

Flat illustration of a woman under a sweeping red wide-brim hat

A clean white background with a flat vector illustration anchored at the bottom. A red hat brim sweeps in a dynamic wave, with a darker crimson underside and dark wavy hair behind. The woman has warm brown skin in layered shades, full lips and gold hoop earrings, and her eyes are hidden by the brim. Crisp shapes and no gradients, together with the limited red, brown and gold palette, give a confident, elegant brand feel.

Palette

#ffffff
#722d15
#1b0802
#e6222e
#aa1e28
#e2d3d4

Layout: The top two-thirds are white space, with a small red circular logo centred at the top and small centred text in the middle. The illustration fills the bottom third: a sweeping red hat brim curves across the full width, cropping the woman's face at the eyes.
Typography: A light, thin humanist sans for the tagline. The date line mixes light and medium weights at a small size, and everything is centred and understated.

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illustrated
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elegant
confident
graceful

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Design an original Women's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Flat illustration of a woman under a sweeping red wide-brim hat.
- Look and feel: A clean white background with a flat vector illustration anchored at the bottom. A red hat brim sweeps in a dynamic wave, with a darker crimson underside and dark wavy hair behind. The woman has warm brown skin in layered shades, full lips and gold hoop earrings, and her eyes are hidden by the brim. Crisp shapes and no gradients, together with the limited red, brown and gold palette, give a confident, elegant brand feel.
- Layout: The top two-thirds are white space, with a small red circular logo centred at the top and small centred text in the middle. The illustration fills the bottom third: a sweeping red hat brim curves across the full width, cropping the woman's face at the eyes.
- Typography: A light, thin humanist sans for the tagline. The date line mixes light and medium weights at a small size, and everything is centred and understated.
- Colours: #ffffff, #722d15, #1b0802, #e6222e, #aa1e28, #e2d3d4 (background #ffffff, text #1b0802, accent #e6222e).
- Mood and details: elegant, confident, graceful, wide-brim red hat, hoop earrings, woman portrait, circle logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37928821859030246-fd4f9687916b.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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