Worn black leather boxing glove with an insult printed on it

Reference found on Pinterest, saved by Nour Hamed. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Worn black leather boxing glove with an insult printed on it

A dark, grainy concrete surface lies under a moody overhead spotlight that fades into black vignetted edges. A cracked, worn black leather boxing glove is the focal point, with a word printed across its knuckles in pale grey block letters. The palette is near-monochrome charcoal, broken only by a tiny yellow heart accent in the logo. The low-key product photography feels gritty and weighty.

Palette

#292823
#3b3935
#171410
#4e4c4a
#050403
#000000

Layout: The boxing glove sits large and centred, lit from above, and fills the upper two-thirds. The tagline runs in white along the bottom left and the brand logo with its sub-line sits bottom right.
Typography: Athletic slab-serif collegiate caps printed on the glove; bold rounded lowercase sans for the logo, with a small yellow heart over the i; clean sans for the tagline.

All creative ads for NGOs and nonprofits, schools and coaching institutes

photographic
dark
minimal
boxing glove
printed word
textured concrete floor
spotlight
dramatic
serious
emotional

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1598 px (same shape as the reference).

Art direction to follow:
- The idea: Worn black leather boxing glove with an insult printed on it.
- Look and feel: A dark, grainy concrete surface lies under a moody overhead spotlight that fades into black vignetted edges. A cracked, worn black leather boxing glove is the focal point, with a word printed across its knuckles in pale grey block letters. The palette is near-monochrome charcoal, broken only by a tiny yellow heart accent in the logo. The low-key product photography feels gritty and weighty.
- Layout: The boxing glove sits large and centred, lit from above, and fills the upper two-thirds. The tagline runs in white along the bottom left and the brand logo with its sub-line sits bottom right.
- Typography: Athletic slab-serif collegiate caps printed on the glove; bold rounded lowercase sans for the logo, with a small yellow heart over the i; clean sans for the tagline.
- Colours: #292823, #3b3935, #171410, #4e4c4a, #050403, #000000 (background #292823, text #4e4c4a, accent #4e4c4a).
- Mood and details: dramatic, serious, emotional, boxing glove, printed word, textured concrete floor, spotlight.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37928821857067539-9e796c38e9b9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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