Ten red triangular traffic warning signs on a pole, like Ravana's ten heads, over a sketched highway

Reference found on Pinterest, saved by Nour Hamed. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Ten red triangular traffic warning signs on a pole, like Ravana's ten heads, over a sketched highway

Off-white paper background with a hand-drawn black line sketch of a highway, cars, lamp posts and overhead wires vanishing to a central point. Pixelated light-blue skyscrapers add depth behind. The focal point is a row of bold red-bordered triangular warning signs for bad habits such as drunk driving, speeding and phone use, echoing ten heads. A red-and-charcoal 3D signboard carries the message, and the finish mixes sketch and flat vector.

Palette

#e5e5e5
#c6cdce
#a9a7a8
#c82927
#272524
#c66e6c

Layout: The hashtag sits top left and the logo top right; a row of ten warning signs spans the upper centre on a single pole, with a dark signboard holding the headline midway down. A one-point-perspective highway fills the lower half, and the URL and social handle sit bottom right.
Typography: Rounded light sans for the hashtag; bold white sans caps on a red ribbon tab; white rounded sans on a dark board; small grey sans footer.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ten red triangular traffic warning signs on a pole, like Ravana's ten heads, over a sketched highway.
- Look and feel: Off-white paper background with a hand-drawn black line sketch of a highway, cars, lamp posts and overhead wires vanishing to a central point. Pixelated light-blue skyscrapers add depth behind. The focal point is a row of bold red-bordered triangular warning signs for bad habits such as drunk driving, speeding and phone use, echoing ten heads. A red-and-charcoal 3D signboard carries the message, and the finish mixes sketch and flat vector.
- Layout: The hashtag sits top left and the logo top right; a row of ten warning signs spans the upper centre on a single pole, with a dark signboard holding the headline midway down. A one-point-perspective highway fills the lower half, and the URL and social handle sit bottom right.
- Typography: Rounded light sans for the hashtag; bold white sans caps on a red ribbon tab; white rounded sans on a dark board; small grey sans footer.
- Colours: #e5e5e5, #c6cdce, #a9a7a8, #c82927, #272524, #c66e6c (background #e5e5e5, text #272524, accent #c82927).
- Mood and details: witty, responsible, clean, ten warning road signs as Ravana heads, highway sketch, city skyline, street lamps, signboard.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37928821854100773-815b54e5705d.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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