Reference found on Pinterest, saved by Vicktor Vick. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

HOLI DAY wordmark with annotated letters

The background is off-white with a soft drop shadow under the word, so the type looks like it floats. The palette is limited to red, black and pale pink accents. The wordplay makes the first letters red and marks them to go out, while the later letters are black and marked to come in. Faint zigzag lines, hollow circles and a triangle outline add a light, playful feel without clutter.

Palette

#fbfbfb
#e3e1e1

Layout: A large centred wordmark sits across the middle. Thin vertical callout lines run from individual letters to small labels above and below. There is a URL at the top centre and a rounded logo badge at the bottom centre, with generous white space and small geometric accents near the edges.
Typography: Heavy geometric sans caps in red and black next to a thin, wide-tracked light sans for the second word; small bold sans labels

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: HOLI DAY wordmark with annotated letters.
- Look and feel: The background is off-white with a soft drop shadow under the word, so the type looks like it floats. The palette is limited to red, black and pale pink accents. The wordplay makes the first letters red and marks them to go out, while the later letters are black and marked to come in. Faint zigzag lines, hollow circles and a triangle outline add a light, playful feel without clutter.
- Layout: A large centred wordmark sits across the middle. Thin vertical callout lines run from individual letters to small labels above and below. There is a URL at the top centre and a rounded logo badge at the bottom centre, with generous white space and small geometric accents near the edges.
- Typography: Heavy geometric sans caps in red and black next to a thin, wide-tracked light sans for the second word; small bold sans labels
- Colours: #fbfbfb, #e3e1e1 (background #fbfbfb, text #e3e1e1, accent #e3e1e1).
- Mood and details: clever, clean, warm, annotation callout lines, zigzag lines, small circles, triangle outline.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/379217231142237872-ead82213971b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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