Orange sculptural-heel mule with a toy spider, under a creeping hand shadow

Reference found on Pinterest, saved by Another Pair of Shoes, LLC. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Orange sculptural-heel mule with a toy spider, under a creeping hand shadow

A monochrome orange set with a keyhole-shaped spotlight projected onto the backdrop, where the shadow of a reaching hand looms toward the product. An orange mule with a looped sculptural heel sits on the floor with a black plastic spider on its toe. Darker burnt-orange edges frame the bright centre. The overall finish is a clean studio shot with a theatrical cast shadow.

Palette

#621001
#e45f14
#a42d04
#c44005
#3b0201
#7e1c03

Layout: The headline runs centred across the top with the offer below it and the date curving along the right edge. A keyhole-shaped spotlight fills the middle with a clawed hand shadow, and the shoe sits at the bottom centre.
Typography: Dripping horror-style display caps in orange for the greeting and white for the offer, with the date set on an arc.

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photographic
bright
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hand shadow
keyhole spotlight
spider
dripping text
spooky
playful
bold

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Orange sculptural-heel mule with a toy spider, under a creeping hand shadow.
- Look and feel: A monochrome orange set with a keyhole-shaped spotlight projected onto the backdrop, where the shadow of a reaching hand looms toward the product. An orange mule with a looped sculptural heel sits on the floor with a black plastic spider on its toe. Darker burnt-orange edges frame the bright centre. The overall finish is a clean studio shot with a theatrical cast shadow.
- Layout: The headline runs centred across the top with the offer below it and the date curving along the right edge. A keyhole-shaped spotlight fills the middle with a clawed hand shadow, and the shoe sits at the bottom centre.
- Typography: Dripping horror-style display caps in orange for the greeting and white for the offer, with the date set on an arc.
- Colours: #621001, #e45f14, #a42d04, #c44005, #3b0201, #7e1c03 (background #621001, text #e45f14, accent #c44005).
- Mood and details: spooky, playful, bold, hand shadow, keyhole spotlight, spider, dripping text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/378795018681493439-c69cba42ff1c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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