Gold necklace with a diamond forming the word MOM

Reference found on Pinterest, saved by Dani Borget. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Story · Reference

Gold necklace with a diamond forming the word MOM

A warm off-white, cream background with soft, even studio lighting. A delicate yellow-gold cable chain is photographed flat, and its rectangular diamond pendant in a gold bezel is the focal point, catching crisp sparkle. Black serif letters sit on either side of the stone to spell the word, with generous negative space throughout. The finish is quiet and editorial, with no ornament.

Palette

#f6f3ec
#dbd2c4
#c0b3a0

Layout: A gold chain hangs in a V shape from the top corners down to the centre, where a bezel-set emerald-cut diamond stands in for the O between two large M letters. An italic serif tagline sits centred below, and a small circular monogram logo sits at the bottom centre.
Typography: Large, thin, high-contrast serif capitals for the headline, with a small italic serif tagline and a black circular monogram.

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Design an original Mother's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Gold necklace with a diamond forming the word MOM.
- Look and feel: A warm off-white, cream background with soft, even studio lighting. A delicate yellow-gold cable chain is photographed flat, and its rectangular diamond pendant in a gold bezel is the focal point, catching crisp sparkle. Black serif letters sit on either side of the stone to spell the word, with generous negative space throughout. The finish is quiet and editorial, with no ornament.
- Layout: A gold chain hangs in a V shape from the top corners down to the centre, where a bezel-set emerald-cut diamond stands in for the O between two large M letters. An italic serif tagline sits centred below, and a small circular monogram logo sits at the bottom centre.
- Typography: Large, thin, high-contrast serif capitals for the headline, with a small italic serif tagline and a black circular monogram.
- Colours: #f6f3ec, #dbd2c4, #c0b3a0 (background #f6f3ec, text #c0b3a0, accent #c0b3a0).
- Mood and details: elegant, refined, tender, gold chain, emerald-cut diamond pendant, letter replacement.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37576978138816316-bffcd2945b17.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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