Mother and daughter cheek to cheek, with a gold baguette-diamond earring

Reference found on Pinterest, saved by Dani Borget. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Poster · Reference

Mother and daughter cheek to cheek, with a gold baguette-diamond earring

An editorial black-and-white close-up of an older woman's wrinkled cheek and ear pressed against a smiling, freckled younger face with closed eyes. Soft, diffused natural light gives fine skin texture and silvery hair. The only colour is the warm gold and sparkle of the earring, which pulls focus to the product. The finish is grainy, filmic and quietly luxurious.

Palette

#6f6f6f
#828282
#959595
#aeaeae
#5a5a5a
#c5c5c5

Layout: A full-bleed, tightly cropped monochrome close-up fills the frame, with the earring just below centre. A white headline is centred right above the earring, and a small centred wordmark with tagline sits in the lower third.
Typography: Tightly kerned, high-contrast condensed serif headline in white; small, widely spaced geometric sans caps for the wordmark, with a tiny sans tagline.

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photographic
minimal
luxury
black-and-white portrait
cheek-to-cheek faces
gold diamond earring
intimate
tender
elegant

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Design an original Mother's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Mother and daughter cheek to cheek, with a gold baguette-diamond earring.
- Look and feel: An editorial black-and-white close-up of an older woman's wrinkled cheek and ear pressed against a smiling, freckled younger face with closed eyes. Soft, diffused natural light gives fine skin texture and silvery hair. The only colour is the warm gold and sparkle of the earring, which pulls focus to the product. The finish is grainy, filmic and quietly luxurious.
- Layout: A full-bleed, tightly cropped monochrome close-up fills the frame, with the earring just below centre. A white headline is centred right above the earring, and a small centred wordmark with tagline sits in the lower third.
- Typography: Tightly kerned, high-contrast condensed serif headline in white; small, widely spaced geometric sans caps for the wordmark, with a tiny sans tagline.
- Colours: #6f6f6f, #828282, #959595, #aeaeae, #5a5a5a, #c5c5c5 (background #828282, text #c5c5c5, accent #c5c5c5).
- Mood and details: intimate, tender, elegant, black-and-white portrait, cheek-to-cheek faces, gold diamond earring.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37576978138453090-8f605f7755e5.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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