Grid of evil-deed silhouettes with Ravana's face at the centre pierced by an arrow

Reference found on Pinterest, saved by shruti shah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Poster · Reference

Grid of evil-deed silhouettes with Ravana's face at the centre pierced by an arrow

Flat bright-yellow background with a tic-tac-toe grid drawn in thin black lines. Eight cells hold black silhouettes of crimes such as shootings, assault, bribery and drinking, and the centre cell holds a purple crowned demon face. A dark red arrow cuts diagonally through the grid like a winning line, released by an illustrated archer's arm and bow in the corner. Graphic, conceptual print-ad finish.

Palette

#feee01
#dcc809
#c49624

Layout: Centred portrait poster: the headline sits above a 3x3 line grid of silhouettes, the greeting below it, a bow-drawing arm enters from the lower left and the logo with URL is centred at the bottom.
Typography: Thin, light-weight black sans caps for the headline and greeting; a red geometric monogram logo.

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illustrated
flat
minimal
bright
Ravana face
arrow
bow
crime silhouettes
tic-tac-toe grid
provocative
bold
conceptual

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Design an original Dussehra poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Grid of evil-deed silhouettes with Ravana's face at the centre pierced by an arrow.
- Look and feel: Flat bright-yellow background with a tic-tac-toe grid drawn in thin black lines. Eight cells hold black silhouettes of crimes such as shootings, assault, bribery and drinking, and the centre cell holds a purple crowned demon face. A dark red arrow cuts diagonally through the grid like a winning line, released by an illustrated archer's arm and bow in the corner. Graphic, conceptual print-ad finish.
- Layout: Centred portrait poster: the headline sits above a 3x3 line grid of silhouettes, the greeting below it, a bow-drawing arm enters from the lower left and the logo with URL is centred at the bottom.
- Typography: Thin, light-weight black sans caps for the headline and greeting; a red geometric monogram logo.
- Colours: #feee01, #dcc809, #c49624 (background #feee01, text #c49624, accent #dcc809).
- Mood and details: provocative, bold, conceptual, Ravana face, arrow, bow, crime silhouettes, tic-tac-toe grid.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/37436240649876676-b49f12dabcc8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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