Silhouetted man standing on giant white 2025 painted on a red ground

Reference found on Pinterest, saved by RockOstrich23. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Silhouetted man standing on giant white 2025 painted on a red ground

Saturated crimson ground seen from a high angle, with enormous white numerals laid flat and stretching away in steep perspective. A lone dark-coated figure stands on the last digit, casting a soft shadow. A dark skyscraper intrudes from the top-left and a faint dark firework bursts at the top-right. Grain, dust specks and scan-line texture give it a moody, poster-like film finish.

Palette

#940d0e
#6d0d0d
#b41b27
#bebaba
#d6d6d7
#170d0e

Layout: Left-aligned greeting and three-line message in the upper third; below, the huge year numerals recede in forced perspective up the frame with a lone silhouette standing at the bottom centre; a building edge crops the top-left and a firework sits in the top-right corner.
Typography: Thin outlined sans 'HAPPY' over bold condensed white sans 'NEW YEAR' with a dashed red-black underline; small sans body copy mixing white and black words.

photographic
dark
typographic
giant floor numerals
silhouette figure
fireworks burst
skyscraper
film grain
dust specks
cinematic
contemplative
hopeful

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Silhouetted man standing on giant white 2025 painted on a red ground.
- Look and feel: Saturated crimson ground seen from a high angle, with enormous white numerals laid flat and stretching away in steep perspective. A lone dark-coated figure stands on the last digit, casting a soft shadow. A dark skyscraper intrudes from the top-left and a faint dark firework bursts at the top-right. Grain, dust specks and scan-line texture give it a moody, poster-like film finish.
- Layout: Left-aligned greeting and three-line message in the upper third; below, the huge year numerals recede in forced perspective up the frame with a lone silhouette standing at the bottom centre; a building edge crops the top-left and a firework sits in the top-right corner.
- Typography: Thin outlined sans 'HAPPY' over bold condensed white sans 'NEW YEAR' with a dashed red-black underline; small sans body copy mixing white and black words.
- Colours: #940d0e, #6d0d0d, #b41b27, #bebaba, #d6d6d7, #170d0e (background #6d0d0d, text #d6d6d7, accent #b41b27).
- Mood and details: cinematic, contemplative, hopeful, giant floor numerals, silhouette figure, fireworks burst, skyscraper, film grain, dust specks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/373376625379523442-7f1679b0acc1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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