Hand drawing a chalk path with tiny students walking along it

Reference found on Pinterest, saved by Rashmi Gangal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Teachers Day · Instagram post · Reference

Hand drawing a chalk path with tiny students walking along it

The background is a textured green chalkboard. A thick, powdery white chalk stroke sweeps diagonally across it and ends at a realistic hand holding chalk. Tiny overhead photos of students walk along the stroke, turning it into a path. The palette is flat green with white and bright yellow accents, lit softly and evenly, and the finish is a clean composite.

Palette

#085532
#166743
#ddc2ae
#f5f6f4
#66977d
#84533e

Layout: A diagonal chalk stroke runs from the top-left to a hand holding chalk at the lower right. The stacked greeting sits right of centre, the logo is top right, and the quote and yellow tagline sit left-aligned at the bottom left.
Typography: Bold high-contrast display serif in white, with a yellow handwritten script accent for 'Happy'; light italic sans for the quote; condensed bold yellow sans for the tagline.

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Hand drawing a chalk path with tiny students walking along it.
- Look and feel: The background is a textured green chalkboard. A thick, powdery white chalk stroke sweeps diagonally across it and ends at a realistic hand holding chalk. Tiny overhead photos of students walk along the stroke, turning it into a path. The palette is flat green with white and bright yellow accents, lit softly and evenly, and the finish is a clean composite.
- Layout: A diagonal chalk stroke runs from the top-left to a hand holding chalk at the lower right. The stacked greeting sits right of centre, the logo is top right, and the quote and yellow tagline sit left-aligned at the bottom left.
- Typography: Bold high-contrast display serif in white, with a yellow handwritten script accent for 'Happy'; light italic sans for the quote; condensed bold yellow sans for the tagline.
- Colours: #085532, #166743, #ddc2ae, #f5f6f4, #66977d, #84533e (background #085532, text #f5f6f4, accent #84533e).
- Mood and details: inspiring, warm, thoughtful, chalkboard, chalk stroke, hand holding chalk, students walking, quote marks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3729612268893927-9e0e0cb08181.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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