Top-down round platter of rainbow-coloured curry bowls with hands reaching in

Reference found on Pinterest, saved by Rashmi Gangal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

Top-down round platter of rainbow-coloured curry bowls with hands reaching in

Soft white background washed with faint pastel pink, lilac and blue powder clouds. Overhead, evenly lit food photography shows a wooden platter of bowls in yellow, green, orange, red, magenta and saffron, arranged like a colour wheel around white rice. The forearms are dusted with pink, orange and blue gulal, which ties the food to the festival. The look is light, airy and gently saturated.

Palette

#f6f0f7
#e3deea
#ddbcac
#db9582
#db4d45
#c7b83f

Layout: A centred overhead round wooden platter holds a ring of colourful bowls around a bowl of rice, with two colour-dusted hands reaching in from the lower sides. A three-line headline sits centred above, the greeting is centred below, and the red logo badge is top-right.
Typography: Classic serif small caps in dark grey for the headline; the greeting pairs a small serif word with a larger serif caps word.

More Holi designs for food and beverage brands, FMCG brands

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photographic
minimal
bright
thali of colourful curries
wooden platter
hands smeared with gulal
soft pastel colour clouds
cheerful
fresh
warm

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Top-down round platter of rainbow-coloured curry bowls with hands reaching in.
- Look and feel: Soft white background washed with faint pastel pink, lilac and blue powder clouds. Overhead, evenly lit food photography shows a wooden platter of bowls in yellow, green, orange, red, magenta and saffron, arranged like a colour wheel around white rice. The forearms are dusted with pink, orange and blue gulal, which ties the food to the festival. The look is light, airy and gently saturated.
- Layout: A centred overhead round wooden platter holds a ring of colourful bowls around a bowl of rice, with two colour-dusted hands reaching in from the lower sides. A three-line headline sits centred above, the greeting is centred below, and the red logo badge is top-right.
- Typography: Classic serif small caps in dark grey for the headline; the greeting pairs a small serif word with a larger serif caps word.
- Colours: #f6f0f7, #e3deea, #ddbcac, #db9582, #db4d45, #c7b83f (background #e3deea, text #db4d45, accent #c7b83f).
- Mood and details: cheerful, fresh, warm, thali of colourful curries, wooden platter, hands smeared with gulal, soft pastel colour clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3729612265261279-67226f57a94c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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