Script lettering shaped into a hanging Christmas ornament

Reference found on Pinterest, saved by Irina Breus STILUS DESIGN. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Script lettering shaped into a hanging Christmas ornament

The background is solid saturated red, with everything drawn in single-weight white line work. The greeting is hand-lettered in a monoline script, and its swashes curve to form a round bauble, topped by a looped-wire cap and hung from a wavy string. Small asterisk-style snowflakes and dots add sparkle. The finish is flat, clean and vector-crisp, with no gradients.

Palette

#e40121
#e9354d
#f6acb6
#ed586d
#f494a1
#f17888

Layout: The ornament made of lettering sits centred and hangs from a thin line coming down from the top edge. A small bold brand wordmark is centred near the bottom, with plenty of flat red space all around.
Typography: Flowing monoline Cyrillic script with looping flourishes that form the bauble shape; bold rounded geometric sans in lowercase for the wordmark.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Script lettering shaped into a hanging Christmas ornament.
- Look and feel: The background is solid saturated red, with everything drawn in single-weight white line work. The greeting is hand-lettered in a monoline script, and its swashes curve to form a round bauble, topped by a looped-wire cap and hung from a wavy string. Small asterisk-style snowflakes and dots add sparkle. The finish is flat, clean and vector-crisp, with no gradients.
- Layout: The ornament made of lettering sits centred and hangs from a thin line coming down from the top edge. A small bold brand wordmark is centred near the bottom, with plenty of flat red space all around.
- Typography: Flowing monoline Cyrillic script with looping flourishes that form the bauble shape; bold rounded geometric sans in lowercase for the wordmark.
- Colours: #e40121, #e9354d, #f6acb6, #ed586d, #f494a1, #f17888 (background #e40121, text #f6acb6, accent #ed586d).
- Mood and details: festive, elegant, warm, christmas bauble, hanging string, calligraphic flourishes, snowflake asterisk.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/372954412913708407-f1729e5c87eb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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