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Creative · Reference
Creative: Oversized skincare serum dropper spilling liquid from an urban billboard
A daylight city intersection provides a realistic, documentary-style setting around a black-framed vertical billboard. The advertisement uses warm cream and amber tones, with a large transparent dropper bottle angled diagonally across a soft botanical background. Glossy liquid appears to pour out of the billboard into the street, creating an oversized experiential illusion. The crowd looking upward reinforces the campaign’s playful spectacle and public impact.
Reference image for inspiration. Editable source files are not included.
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