Exhausted man in a yellow chicken costume sprawled on a hotel bed

Reference found on Pinterest, saved by annitoken. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Poster · Reference

Exhausted man in a yellow chicken costume sprawled on a hotel bed

The photo is a bright, soft-lit hotel room with white striped bedding, a pale wood headboard and a white floor lamp. A man in a fluffy yellow chicken costume with red socks and chicken feet lies face-up asleep, the costume head pushed aside. A tipped-over basket of pink eggs and feathers sits on the bed. It is deadpan humor in a clean, airy Scandinavian palette.

Palette

#d9d8d7
#bec7ba
#f2f3f3
#b7a798
#917159
#dcc25b

Layout: A full-bleed photo takes up most of the poster, with the headline and price divided by a thin vertical rule in the upper-left wall space. A pale mint band at the bottom holds left-aligned body copy and the URL, with the red logo on the right.
Typography: Light humanist sans for the headline, with a red price in a larger weight; small sans body text; bold red rounded sans logotype.

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Design an original Easter poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1559 px (same shape as the reference).

Art direction to follow:
- The idea: Exhausted man in a yellow chicken costume sprawled on a hotel bed.
- Look and feel: The photo is a bright, soft-lit hotel room with white striped bedding, a pale wood headboard and a white floor lamp. A man in a fluffy yellow chicken costume with red socks and chicken feet lies face-up asleep, the costume head pushed aside. A tipped-over basket of pink eggs and feathers sits on the bed. It is deadpan humor in a clean, airy Scandinavian palette.
- Layout: A full-bleed photo takes up most of the poster, with the headline and price divided by a thin vertical rule in the upper-left wall space. A pale mint band at the bottom holds left-aligned body copy and the URL, with the red logo on the right.
- Typography: Light humanist sans for the headline, with a red price in a larger weight; small sans body text; bold red rounded sans logotype.
- Colours: #d9d8d7, #bec7ba, #f2f3f3, #b7a798, #917159, #dcc25b (background #f2f3f3, text #917159, accent #dcc25b).
- Mood and details: humorous, relaxed, quirky, chicken costume, hotel bed, easter basket, painted eggs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/371335931784232931-5bfffde6708d.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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