Child's hands forming the letter A in 'DAY'

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Children's Day · Instagram post · Reference

Child's hands forming the letter A in 'DAY'

A flat, pale lavender-grey paper background with a grainy film texture. Photographic dark-skinned child's arms reach up from the bottom and press their fingertips together to form a letter. Thin black line-art doodles of a smiling sun, clouds, balloons, a paper plane trailing a heart and a school backpack add a playful touch. The palette is monochrome black on soft grey, with the skin tone as the only warm accent.

Palette

#dbd5dd
#c8c1c9
#b3aab0
#5c3a30
#7e574a
#948683

Layout: The logo sits top-right, a two-line script tagline is centred in the upper half, and the heavy centred title sits below. The child's arms rise from the bottom edge, with the hands forming the missing A in the last word, while hand-drawn doodles are scattered around the edges.
Typography: Heavy geometric sans for the title, with the last word in oversized caps; a loose handwritten script for the tagline and the 'Happy' inside a cloud doodle; a small caps sans for the logo.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Child's hands forming the letter A in 'DAY'.
- Look and feel: A flat, pale lavender-grey paper background with a grainy film texture. Photographic dark-skinned child's arms reach up from the bottom and press their fingertips together to form a letter. Thin black line-art doodles of a smiling sun, clouds, balloons, a paper plane trailing a heart and a school backpack add a playful touch. The palette is monochrome black on soft grey, with the skin tone as the only warm accent.
- Layout: The logo sits top-right, a two-line script tagline is centred in the upper half, and the heavy centred title sits below. The child's arms rise from the bottom edge, with the hands forming the missing A in the last word, while hand-drawn doodles are scattered around the edges.
- Typography: Heavy geometric sans for the title, with the last word in oversized caps; a loose handwritten script for the tagline and the 'Happy' inside a cloud doodle; a small caps sans for the logo.
- Colours: #dbd5dd, #c8c1c9, #b3aab0, #5c3a30, #7e574a, #948683 (background #dbd5dd, text #5c3a30, accent #5c3a30).
- Mood and details: playful, warm, thoughtful, child's hands forming A, doodle sun, clouds, balloons, paper plane, school bag.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/370913719335743263-1f71ed4ba8ea.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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