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Poster · Reference

Poster: Hiker's blue backpack merging into top-down blue wagon

A visual pun that joins two images: the top half is a moody, soft-focus mountain landscape under an overcast sky, with a hiker in a grey cap and grey jacket seen from behind. The hiker's vivid cobalt backpack lines up exactly with the roof of a matching cobalt car, shot from above on pure white with a soft drop shadow. That shared saturated blue is the only strong colour and pulls the eye down the centre line. Lots of white space and a restrained print-magazine finish.

Reference image for inspiration. Editable source files are not included.