Reference found on Pinterest, saved by Victoria Alex. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Large bottle hugging small bottle

A solid, saturated brand-red background with a fine grain texture. Two flat white silhouettes, one large plastic bottle and one small contour glass bottle, stand side by side, and thin dark-red curved lines draw arms so the big bottle appears to hug the small one. A soft cast shadow falls to the left and grounds the pair. The ad relies on a pure two-colour idea with a lot of negative space.

Palette

#fb0c0d
#fffefe

Layout: Two white bottle silhouettes stand in the centre, a large one and a small one, with a small caption floating to the right of the small bottle. The centred supporting line, greeting and script logo stack at the bottom, and a large area of solid red surrounds everything.
Typography: Small, clean sans for the body text, with a bold sans greeting and a flowing script wordmark, all in white.

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Large bottle hugging small bottle.
- Look and feel: A solid, saturated brand-red background with a fine grain texture. Two flat white silhouettes, one large plastic bottle and one small contour glass bottle, stand side by side, and thin dark-red curved lines draw arms so the big bottle appears to hug the small one. A soft cast shadow falls to the left and grounds the pair. The ad relies on a pure two-colour idea with a lot of negative space.
- Layout: Two white bottle silhouettes stand in the centre, a large one and a small one, with a small caption floating to the right of the small bottle. The centred supporting line, greeting and script logo stack at the bottom, and a large area of solid red surrounds everything.
- Typography: Small, clean sans for the body text, with a bold sans greeting and a flowing script wordmark, all in white.
- Colours: #fb0c0d, #fffefe (background #fb0c0d, text #fffefe, accent #fffefe).
- Mood and details: warm, playful, affectionate, bottle silhouettes, hug line drawing, drop shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36873290702479267-acab9dd0441c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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