Oversized black Enter key with a tiny man walking beside it

Reference found on Pinterest, saved by Origo Prints Kottakkal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Oversized black Enter key with a tiny man walking beside it

Flat light-grey background with no texture. A glossy black keyboard Enter key rendered at monumental scale casts a soft shadow, with a tiny suited person walking in front of it to create a sense of scale. Colour is limited to greys, black and one brick-red accent. The finish is clean, conceptual and understated.

Palette

#e6e6e6
#cdcccc
#b4adac
#6c7077

Layout: Wordmark top-right; two-line centred headline in the upper third; the Enter key sits dead centre with a miniature figure at its lower-left; a large thin greeting across the bottom and a small URL beneath, with generous negative space throughout.
Typography: Thin geometric sans in grey with the year in bold muted red; wide-tracked caps wordmark with a red accent word; large light-weight sans greeting.

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minimal
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calm
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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Oversized black Enter key with a tiny man walking beside it.
- Look and feel: Flat light-grey background with no texture. A glossy black keyboard Enter key rendered at monumental scale casts a soft shadow, with a tiny suited person walking in front of it to create a sense of scale. Colour is limited to greys, black and one brick-red accent. The finish is clean, conceptual and understated.
- Layout: Wordmark top-right; two-line centred headline in the upper third; the Enter key sits dead centre with a miniature figure at its lower-left; a large thin greeting across the bottom and a small URL beneath, with generous negative space throughout.
- Typography: Thin geometric sans in grey with the year in bold muted red; wide-tracked caps wordmark with a red accent word; large light-weight sans greeting.
- Colours: #e6e6e6, #cdcccc, #b4adac, #6c7077 (background #e6e6e6, text #6c7077, accent #6c7077).
- Mood and details: thoughtful, calm, corporate, keyboard enter key, tiny human figure, soft shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36873290702139841-78bab051259f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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