Teal gift box replacing the letter o in a word

Reference found on Pinterest, saved by James Allen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Teal gift box replacing the letter o in a word

Pure white background with a single photographic element: a teal gift box tied with a glossy silver satin bow, integrated into the letterforms. A hairline pale rule separates the tagline, and the bottom band is a flat teal matching the box. The piece is extremely minimal and relies on typographic wit and a single brand colour.

Palette

#ffffff
#7dcbc0
#d4e2e1
#8da6a9
#2e9794

Layout: A large black serif word sits in the upper third, with a gift box standing in for one letter. A thin rule and small caps tagline sit centred below, then generous white space leads to a solid teal footer band holding the wordmark and a row of store details.
Typography: Heavy high-contrast Didone serif in lowercase for the hero word, with small spaced serif caps for the tagline and footer details.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1669 px (same shape as the reference).

Art direction to follow:
- The idea: Teal gift box replacing the letter o in a word.
- Look and feel: Pure white background with a single photographic element: a teal gift box tied with a glossy silver satin bow, integrated into the letterforms. A hairline pale rule separates the tagline, and the bottom band is a flat teal matching the box. The piece is extremely minimal and relies on typographic wit and a single brand colour.
- Layout: A large black serif word sits in the upper third, with a gift box standing in for one letter. A thin rule and small caps tagline sit centred below, then generous white space leads to a solid teal footer band holding the wordmark and a row of store details.
- Typography: Heavy high-contrast Didone serif in lowercase for the hero word, with small spaced serif caps for the tagline and footer details.
- Colours: #ffffff, #7dcbc0, #d4e2e1, #8da6a9, #2e9794 (background #ffffff, text #2e9794, accent #7dcbc0).
- Mood and details: elegant, romantic, clean, gift box, satin ribbon bow, signature teal.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/368380444494258074-b3d0c3ee8ee9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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