Crossword of social platform names crossed by a vertical 'DIWALI' firecracker stick

Reference found on Pinterest, saved by Elba Arteaga. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Crossword of social platform names crossed by a vertical 'DIWALI' firecracker stick

Flat saturated-yellow background with no texture. The focal point is a white vertical bar that acts as a firecracker stick, with a sparkling fuse at the top and black letters spelling the festival name, where each letter completes a social platform name written in charcoal. A row of icons below shows silver crackers, a pink on-switch and three glowing clay diyas as a visual equation. The design is clean and graphic, and the idea is carried by the wordplay.

Palette

#fad004
#af9220
#d3b219
#896c31
#f8f5e3

Layout: The logo is top-left and the hashtag top-right; a centred crossword block of platform names shares letters with a white vertical strip spelling the festival name, topped by a lit sparkler fuse. Below it, a row of three icons (crackers, toggle switch, diyas) leads to a two-line centred tagline and a URL at the bottom.
Typography: Heavy dark-grey condensed-feeling bold sans caps for the crossword; rounded medium sans for the tagline; serif for the URL.

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Crossword of social platform names crossed by a vertical 'DIWALI' firecracker stick.
- Look and feel: Flat saturated-yellow background with no texture. The focal point is a white vertical bar that acts as a firecracker stick, with a sparkling fuse at the top and black letters spelling the festival name, where each letter completes a social platform name written in charcoal. A row of icons below shows silver crackers, a pink on-switch and three glowing clay diyas as a visual equation. The design is clean and graphic, and the idea is carried by the wordplay.
- Layout: The logo is top-left and the hashtag top-right; a centred crossword block of platform names shares letters with a white vertical strip spelling the festival name, topped by a lit sparkler fuse. Below it, a row of three icons (crackers, toggle switch, diyas) leads to a two-line centred tagline and a URL at the bottom.
- Typography: Heavy dark-grey condensed-feeling bold sans caps for the crossword; rounded medium sans for the tagline; serif for the URL.
- Colours: #fad004, #af9220, #d3b219, #896c31, #f8f5e3 (background #fad004, text #896c31, accent #d3b219).
- Mood and details: witty, playful, festive, crossword typography, firecracker fuse, toggle switch, diyas, crackers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/368098969559103890-b6395ff10975.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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