Whisky poured from a bottle into a jack-o'-lantern-face puddle

Reference found on Pinterest, saved by John Naccarato. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Whisky poured from a bottle into a jack-o'-lantern-face puddle

A low-key product shot on a near-black background, with a warm amber glow radiating from beneath the liquid. The spilled whisky forms a glossy, backlit carved-pumpkin face with jagged eyes and a toothy grin. Specular highlights on the glass bottle and its reflection add richness. The colour stays within a tight palette of honey, orange and black.

Palette

#090200
#180401
#2b0c02
#421804
#5e2709
#7f3a13

Layout: A tipped bottle in the upper right pours a stream diagonally down into a large amber puddle in the lower left. The puddle forms a grinning pumpkin face, and a heavy dark vignette surrounds it with no copy.
Typography: No display type; only the embossed and printed bottle label is visible.

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photographic
dark
3d
jack-o-lantern face
spilled liquid
glass bottle
warm glow
mischievous
moody
warm

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Whisky poured from a bottle into a jack-o'-lantern-face puddle.
- Look and feel: A low-key product shot on a near-black background, with a warm amber glow radiating from beneath the liquid. The spilled whisky forms a glossy, backlit carved-pumpkin face with jagged eyes and a toothy grin. Specular highlights on the glass bottle and its reflection add richness. The colour stays within a tight palette of honey, orange and black.
- Layout: A tipped bottle in the upper right pours a stream diagonally down into a large amber puddle in the lower left. The puddle forms a grinning pumpkin face, and a heavy dark vignette surrounds it with no copy.
- Typography: No display type; only the embossed and printed bottle label is visible.
- Colours: #090200, #180401, #2b0c02, #421804, #5e2709, #7f3a13 (background #090200, text #7f3a13, accent #5e2709).
- Mood and details: mischievous, moody, warm, jack-o-lantern face, spilled liquid, glass bottle, warm glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36802921942957346-134fb017f517.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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