Boy on father's shoulders, both with arms spread like wings, seen from behind

Reference found on Pinterest, saved by One Village Chiropractic. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Boy on father's shoulders, both with arms spread like wings, seen from behind

A flat warm cream background carries a cutout photo of a man in a white shirt with his arms outstretched and a blond boy in a purple-striped tee on his shoulders, mimicking flight. The huge brown serif letters interlock with the figures, creating depth through the layering. Lighting is bright natural daylight on the subjects, with no background scene. The finish is clean editorial, with a small circular emblem as the only decoration.

Palette

#f7f1e8
#e1d6cc
#423016
#beadd0
#d0b59f
#ad9686

Layout: Giant letters spell the word across the frame, with D top-left, A right and D bottom-centre. A cutout photo of the father and son is layered in between the letters so the figures weave in front of and behind them. A small round logo sits bottom-right on a plain cream field.
Typography: Oversized classic high-contrast serif caps in dark chocolate brown.

typographic
photographic
minimal
oversized serif letters
child on shoulders
outstretched arms
cutout photo
joyful
playful
free

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Boy on father's shoulders, both with arms spread like wings, seen from behind.
- Look and feel: A flat warm cream background carries a cutout photo of a man in a white shirt with his arms outstretched and a blond boy in a purple-striped tee on his shoulders, mimicking flight. The huge brown serif letters interlock with the figures, creating depth through the layering. Lighting is bright natural daylight on the subjects, with no background scene. The finish is clean editorial, with a small circular emblem as the only decoration.
- Layout: Giant letters spell the word across the frame, with D top-left, A right and D bottom-centre. A cutout photo of the father and son is layered in between the letters so the figures weave in front of and behind them. A small round logo sits bottom-right on a plain cream field.
- Typography: Oversized classic high-contrast serif caps in dark chocolate brown.
- Colours: #f7f1e8, #e1d6cc, #423016, #beadd0, #d0b59f, #ad9686 (background #f7f1e8, text #423016, accent #423016).
- Mood and details: joyful, playful, free, oversized serif letters, child on shoulders, outstretched arms, cutout photo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/367817494591872202-8bc8ddf1d65c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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