Two devices filled with candy casting jack-o'-lantern shadows

Reference found on Pinterest, saved by Gabriele Ghezzi. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Two devices filled with candy casting jack-o'-lantern shadows

A warm amber spotlight falls on a beige surface, fading into dark vignetted edges. Two metallic grey devices hold colourful Halloween candy, and their cast shadows form grinning pumpkin faces, a shadow-play trick. The palette is limited to golden orange and brown with small pops of candy colour. It reads as a moody, crafted product-photography set-up.

Palette

#270b02
#542901
#6e3901
#3e1b01
#e59d2b
#925103

Layout: A high-angle view of two grey tech devices in the lower centre, piled with wrapped candy. Their long shadows stretch upward as jack-o'-lantern faces filling the top two-thirds, and the logo and greeting are centred at the bottom.
Typography: Bold wide geometric sans caps for the wordmark; light sans for the greeting

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photographic
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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two devices filled with candy casting jack-o'-lantern shadows.
- Look and feel: A warm amber spotlight falls on a beige surface, fading into dark vignetted edges. Two metallic grey devices hold colourful Halloween candy, and their cast shadows form grinning pumpkin faces, a shadow-play trick. The palette is limited to golden orange and brown with small pops of candy colour. It reads as a moody, crafted product-photography set-up.
- Layout: A high-angle view of two grey tech devices in the lower centre, piled with wrapped candy. Their long shadows stretch upward as jack-o'-lantern faces filling the top two-thirds, and the logo and greeting are centred at the bottom.
- Typography: Bold wide geometric sans caps for the wordmark; light sans for the greeting
- Colours: #270b02, #542901, #6e3901, #3e1b01, #e59d2b, #925103 (background #3e1b01, text #e59d2b, accent #925103).
- Mood and details: playful, spooky, warm, jack-o-lantern shadows, candy, spotlight, product boxes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36662184463030307-3bc365662cad.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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