Footballer celebrating, cupping ears, over huge rotated face crops

Reference found on Pinterest, saved by Pedro Augusto Brito. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Footballer celebrating, cupping ears, over huge rotated face crops

The background is warm off-white paper. Grainy, high-contrast monochrome photos of the same player are rotated 90 degrees and cropped extremely tight. An electric cobalt-blue rectangle is the only colour and anchors the middle. The focal point is the smiling player cupping his ears in a cutout that overlaps the band. Parody film-poster rating badges at the bottom add a cinematic, editorial finish.

Palette

#ebe9de
#080808
#1d24d7
#27282a
#505051
#787a88

Layout: Two huge rotated, grainy black-and-white face crops fill the top and bottom. A horizontal royal-blue band cuts across the middle and holds the left-aligned headline and a three-column info grid, while a cutout of the player breaks out of the band on the right. A small tagline sits top right, and the handle and rating badges run along the bottom edge.
Typography: Chunky condensed pixel-edged grotesk caps for the headline; small uppercase geometric sans set in tidy columns for the details

All creative ads for sports clubs, academies and events, media brands

photographic
collage
typographic
minimal
oversized cropped faces
halftone grain
colour band
film rating badge
cutout player
bold
editorial
energetic

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Footballer celebrating, cupping ears, over huge rotated face crops.
- Look and feel: The background is warm off-white paper. Grainy, high-contrast monochrome photos of the same player are rotated 90 degrees and cropped extremely tight. An electric cobalt-blue rectangle is the only colour and anchors the middle. The focal point is the smiling player cupping his ears in a cutout that overlaps the band. Parody film-poster rating badges at the bottom add a cinematic, editorial finish.
- Layout: Two huge rotated, grainy black-and-white face crops fill the top and bottom. A horizontal royal-blue band cuts across the middle and holds the left-aligned headline and a three-column info grid, while a cutout of the player breaks out of the band on the right. A small tagline sits top right, and the handle and rating badges run along the bottom edge.
- Typography: Chunky condensed pixel-edged grotesk caps for the headline; small uppercase geometric sans set in tidy columns for the details
- Colours: #ebe9de, #080808, #1d24d7, #27282a, #505051, #787a88 (background #ebe9de, text #080808, accent #1d24d7).
- Mood and details: bold, editorial, energetic, oversized cropped faces, halftone grain, colour band, film rating badge, cutout player.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3659243442114720-67ee0c7be606.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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