Bat-shaped cookie in a glass of milk that looks like a moon

Reference found on Pinterest, saved by Irem Onel. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Bat-shaped cookie in a glass of milk that looks like a moon

A solid black background with a single overhead shot of a milk glass whose white surface glows like a full moon. A bat-shaped cookie floats in the milk, reading as a bat flying across the moon. The large amount of negative space and the lack of any other props make the visual pun the whole point. The finish is flat, crisp and very restrained.

Palette

#020202
#f9f9fa
#d3d3d5
#0d0e12

Layout: A top-down glass of milk sits in the upper left like a moon in a black sky. Everything else is empty black space, with a small logo and tagline centred at the bottom.
Typography: Bold blue branded logotype with an orange festive wordmark above; small clean humanist sans tagline

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photographic
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mysterious

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1397 px (same shape as the reference).

Art direction to follow:
- The idea: Bat-shaped cookie in a glass of milk that looks like a moon.
- Look and feel: A solid black background with a single overhead shot of a milk glass whose white surface glows like a full moon. A bat-shaped cookie floats in the milk, reading as a bat flying across the moon. The large amount of negative space and the lack of any other props make the visual pun the whole point. The finish is flat, crisp and very restrained.
- Layout: A top-down glass of milk sits in the upper left like a moon in a black sky. Everything else is empty black space, with a small logo and tagline centred at the bottom.
- Typography: Bold blue branded logotype with an orange festive wordmark above; small clean humanist sans tagline
- Colours: #020202, #f9f9fa, #d3d3d5, #0d0e12 (background #020202, text #f9f9fa, accent #f9f9fa).
- Mood and details: witty, minimal, mysterious, glass of milk, bat silhouette, full moon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/365565694724284198-b18806d558ba.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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