Green pencil growing into a leafy tree with running children

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Children's Day · Instagram post · Reference

Green pencil growing into a leafy tree with running children

A soft white-to-mint radial gradient background gives a clean, airy feel. A flat green pencil turns into a branching tree with leaves, and a yellow-orange gradient sun sits among the branches with tiny birds flying away. Dark brown-grey silhouettes of children play football and run along a thin horizon line with a subtle shadow. The concept-art finish is minimal and uncluttered.

Palette

#d8e6df
#fbfcfc
#b8ca96

Layout: The central pencil-tree illustration stands on a thin ground line with child silhouettes on either side, surrounded by generous negative space. A centred title block at the bottom has the date between rules, bold caps and an overlapping script word.
Typography: Bold green geometric sans caps for the title, a small grey sans for the date flanked by thin lines, and a dark handwritten script overlapping the title.

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flat
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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Green pencil growing into a leafy tree with running children.
- Look and feel: A soft white-to-mint radial gradient background gives a clean, airy feel. A flat green pencil turns into a branching tree with leaves, and a yellow-orange gradient sun sits among the branches with tiny birds flying away. Dark brown-grey silhouettes of children play football and run along a thin horizon line with a subtle shadow. The concept-art finish is minimal and uncluttered.
- Layout: The central pencil-tree illustration stands on a thin ground line with child silhouettes on either side, surrounded by generous negative space. A centred title block at the bottom has the date between rules, bold caps and an overlapping script word.
- Typography: Bold green geometric sans caps for the title, a small grey sans for the date flanked by thin lines, and a dark handwritten script overlapping the title.
- Colours: #d8e6df, #fbfcfc, #b8ca96 (background #d8e6df, text #b8ca96, accent #b8ca96).
- Mood and details: cheerful, hopeful, calm, pencil tree, child silhouettes, sun, birds, football.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/364299057379699685-f6445f23da1b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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