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Women's Day · Instagram post · Reference

Women's Day Instagram post: Two-tone serif typographic statement

A flat bubblegum-pink background with no imagery or texture. The focal point is the large lowercase serif headline, where the letter colour switches between cream and coral-red in the middle of words, which gives it a rhythmic, playful look. The small cream italic greeting and tracked footer are the only other elements. The finish is clean and editorial, and generous negative space makes it feel confident.

Reference image for inspiration. Editable source files are not included.