Perfume bottle draped in a white sheet as a ghost

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Halloween · Story · Reference

Perfume bottle draped in a white sheet as a ghost

A studio still life: a perfume bottle covered by a crisp white draped cloth with two black oval eye holes, so it reads as a classic ghost costume. The backdrop fades from deep black at the top to a bright white seamless floor, and soft top light models the fabric folds. The palette is strictly monochrome, which gives it a gallery-like, high-fashion restraint. The humour comes entirely from the object styling, with no added graphics.

Palette

#05060d
#e9e9ee
#d7d8db
#c0c2c2
#142128

Layout: A single centred product sits in the lower half on a white surface, with a large black gradient void filling the upper half as negative space. The only text is the product label on the bottle, partly hidden by the sheet.
Typography: Clean, widely tracked sans-serif caps on the label, with a small spaced sans line beneath.

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Design an original Halloween Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Perfume bottle draped in a white sheet as a ghost.
- Look and feel: A studio still life: a perfume bottle covered by a crisp white draped cloth with two black oval eye holes, so it reads as a classic ghost costume. The backdrop fades from deep black at the top to a bright white seamless floor, and soft top light models the fabric folds. The palette is strictly monochrome, which gives it a gallery-like, high-fashion restraint. The humour comes entirely from the object styling, with no added graphics.
- Layout: A single centred product sits in the lower half on a white surface, with a large black gradient void filling the upper half as negative space. The only text is the product label on the bottle, partly hidden by the sheet.
- Typography: Clean, widely tracked sans-serif caps on the label, with a small spaced sans line beneath.
- Colours: #05060d, #e9e9ee, #d7d8db, #c0c2c2, #142128 (background #05060d, text #e9e9ee, accent #e9e9ee).
- Mood and details: witty, elegant, eerie, ghost sheet, perfume bottle, cut-out eyes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36239971996925211-692e039427c6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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