Christmas tree built from a ladder frame stacked with tools, hard hats and ornaments

Reference found on Pinterest, saved by Островский Андрей Юрьевич. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Christmas tree built from a ladder frame stacked with tools, hard hats and ornaments

Deep navy studio background with diagonal strands of warm glowing fairy lights crossing the frame. On the right, a triangular ladder-shelf tree packed with industrial equipment, red gift boxes and gold baubles, topped with a yellow hard hat, and more hard hats and a yellow cart at its base. The metallic 3D year has a gold ribbon swirling through it. The lighting is warm and gives it a cosy, polished corporate-greeting finish.

Palette

#203b6d
#1b2844
#513e39
#6a5f60
#9b7e6a
#c1ab8b

Layout: Logo top-left; greeting and large 3D year stacked on the left-centre; the tall tree hero fills the right half from top to bottom; phone number bottom-left and website bottom-right.
Typography: Light white sans 'Happy' over a bold gold-gradient sans 'New Year'; chunky extruded silver-white 3D numerals wrapped in gold ribbon; small clean sans for contact details.

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gold ribbon
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ornaments
festive
warm
professional

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Christmas tree built from a ladder frame stacked with tools, hard hats and ornaments.
- Look and feel: Deep navy studio background with diagonal strands of warm glowing fairy lights crossing the frame. On the right, a triangular ladder-shelf tree packed with industrial equipment, red gift boxes and gold baubles, topped with a yellow hard hat, and more hard hats and a yellow cart at its base. The metallic 3D year has a gold ribbon swirling through it. The lighting is warm and gives it a cosy, polished corporate-greeting finish.
- Layout: Logo top-left; greeting and large 3D year stacked on the left-centre; the tall tree hero fills the right half from top to bottom; phone number bottom-left and website bottom-right.
- Typography: Light white sans 'Happy' over a bold gold-gradient sans 'New Year'; chunky extruded silver-white 3D numerals wrapped in gold ribbon; small clean sans for contact details.
- Colours: #203b6d, #1b2844, #513e39, #6a5f60, #9b7e6a, #c1ab8b (background #203b6d, text #c1ab8b, accent #c1ab8b).
- Mood and details: festive, warm, professional, christmas tree, hard hats, string lights, gold ribbon, 3D year numerals, ornaments.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/36239971996197300-2f77d9c7789a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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