Reference found on Pinterest, saved by Fittri Mohamad. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Soft-focus dark red horse silhouette

Flat saturated tomato-red background with a heavily blurred, deeper-red horse silhouette as if seen through frosted glass. No other decoration; depth comes solely from the soft shadow-like form. White words float over the shape creating rhythm. Clean, contemporary studio-poster finish.

Palette

#f83030
#c02525
#d62a2a

Layout: A large blurred horse walks across the center; the four greeting words are staggered diagonally in a zigzag from top to bottom, with a tiny stacked logo bottom-left and generous negative space.
Typography: Bold tight-tracked white grotesque sans, set in scattered single words; small bold sans for the logo.

More Lunar New Year designs for marketing agencies

All creative ads for marketing agencies

minimal
typographic
gradient
blurred horse silhouette
zodiac horse
modern
calm
bold

Make your own version with AI

Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

I'll attach my logo in the chat instead

Your logo stays in this browser tab. It's never uploaded to our server.

Anything else? (optional)

Open in ChatGPT

Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Soft-focus dark red horse silhouette.
- Look and feel: Flat saturated tomato-red background with a heavily blurred, deeper-red horse silhouette as if seen through frosted glass. No other decoration; depth comes solely from the soft shadow-like form. White words float over the shape creating rhythm. Clean, contemporary studio-poster finish.
- Layout: A large blurred horse walks across the center; the four greeting words are staggered diagonally in a zigzag from top to bottom, with a tiny stacked logo bottom-left and generous negative space.
- Typography: Bold tight-tracked white grotesque sans, set in scattered single words; small bold sans for the logo.
- Colours: #f83030, #c02525, #d62a2a (background #f83030, text #c02525, accent #c02525).
- Mood and details: modern, calm, bold, blurred horse silhouette, zodiac horse.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/362399101293723622-2becd517ecfd.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

More Lunar New Year designs

See all