Overhead whole pumpkin pie with baking props

Reference found on Pinterest, saved by David Lenoir Homes. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Thanksgiving · Instagram post · Reference

Overhead whole pumpkin pie with baking props

Top-down food photo on a pale grey-white concrete surface in soft, even daylight. A glossy orange pumpkin pie with a flaky crust and a small pastry cutout on top is the focal point. It is surrounded by star anise, a mixer paddle smeared with filling, and a wrapped butter block. The burnt-orange type picks up the colour of the pie, and the rest of the frame stays airy and uncluttered.

Palette

#edecea
#f6a734
#e4d5c3
#e68e29
#e05e2b
#cfb09f

Layout: Flat-lay with the whole pie in the upper right, a mixer paddle bleeding off the left edge and a butter block top left; the huge two-line headline sits across the lower half, with a small three-line CTA set off to its right by a thin vertical rule.
Typography: Heavy rounded geometric sans in burnt orange for the headline; lighter orange sans for the CTA.

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photographic
typographic
minimal
pumpkin pie
pastry leaf cutout
star anise
mixer paddle
butter block
warm
wholesome
generous

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Design an original Thanksgiving Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Overhead whole pumpkin pie with baking props.
- Look and feel: Top-down food photo on a pale grey-white concrete surface in soft, even daylight. A glossy orange pumpkin pie with a flaky crust and a small pastry cutout on top is the focal point. It is surrounded by star anise, a mixer paddle smeared with filling, and a wrapped butter block. The burnt-orange type picks up the colour of the pie, and the rest of the frame stays airy and uncluttered.
- Layout: Flat-lay with the whole pie in the upper right, a mixer paddle bleeding off the left edge and a butter block top left; the huge two-line headline sits across the lower half, with a small three-line CTA set off to its right by a thin vertical rule.
- Typography: Heavy rounded geometric sans in burnt orange for the headline; lighter orange sans for the CTA.
- Colours: #edecea, #f6a734, #e4d5c3, #e68e29, #e05e2b, #cfb09f (background #edecea, text #e05e2b, accent #f6a734).
- Mood and details: warm, wholesome, generous, pumpkin pie, pastry leaf cutout, star anise, mixer paddle, butter block.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/359584351524512154-cff66dcdcca6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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