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Halloween · Instagram post · Reference

Bedsheet ghost wearing black sunglasses

A dark chocolate-brown background carries fine grain and dust specks. A softly lit, photographic white bedsheet ghost wears sleek black sunglasses, and the sunglasses are the product and the focal point. Burnt-orange, weathered stamp-style lettering frames the figure. The overall look is a retro print-cover pastiche with a muted autumn palette.

Palette

#241a10
#c26210
#4e3923
#d6d3c6
#67614b
#974f10

Layout: It is laid out like a magazine cover. Huge headline words span the full width at the top and bottom, and the ghost figure sits in the centre, overlapping both. A small left-aligned tagline and logo sit at the mid-left, with a barcode at the mid-right.
Typography: Distressed, ultra-condensed bold sans caps in burnt orange for the headline. The tagline is a small white grotesque with bold italic emphasis, and the logo is an italic serif with an outline.

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photographic
typographic
retro
bedsheet ghost
sunglasses
barcode
distressed texture
witty
cool
playful

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Bedsheet ghost wearing black sunglasses.
- Look and feel: A dark chocolate-brown background carries fine grain and dust specks. A softly lit, photographic white bedsheet ghost wears sleek black sunglasses, and the sunglasses are the product and the focal point. Burnt-orange, weathered stamp-style lettering frames the figure. The overall look is a retro print-cover pastiche with a muted autumn palette.
- Layout: It is laid out like a magazine cover. Huge headline words span the full width at the top and bottom, and the ghost figure sits in the centre, overlapping both. A small left-aligned tagline and logo sit at the mid-left, with a barcode at the mid-right.
- Typography: Distressed, ultra-condensed bold sans caps in burnt orange for the headline. The tagline is a small white grotesque with bold italic emphasis, and the logo is an italic serif with an outline.
- Colours: #241a10, #c26210, #4e3923, #d6d3c6, #67614b, #974f10 (background #241a10, text #d6d3c6, accent #c26210).
- Mood and details: witty, cool, playful, bedsheet ghost, sunglasses, barcode, distressed texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/359443614036061183-73e3d2c3b681.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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